The Government has launched ‘Vimukthi‘ (Kerala State Mission for De-addiction), a new project to conduct awareness campaigns against alcoholism and drug abuse. It is being implemented with the help of Student Police Cadets, anti- addiction clubs of schools and colleges, National Service Scheme, Kudumbasree, State Library council, anti- alcoholic organizations, different student, youth and women’s organisations. Addiction free Kerala is the aim of this mission. Statewide campaigns to make students and youth aware of the evils of drug addiction and alcoholism will be conducted. A governing body with the Chief Minister as Chairman and the Minister for Excise as Vice Chairman will be constituted. Additional Chief Secretary for taxation will be the convener. Ministers of Health, Local Self government, Education, Finance, Trade, SC-ST and Fisheries will be member of the body. The Chief Secretary, President of the Sports Council, Advocate General, President of Kerala Panchayat Association and representatives from the fields of sports, arts, culture and literature will also be the members. There will be committees at the district, local self government and institutional levels. This is in fulfillment of one of the prime goals put forward in the LDF’s election manifesto.